About us - ✨🍎 Sparkling Rocco

More than an aperitif – A piece of South Tyrol in your glass

What happens when tradition meets curiosity and something entirely new emerges from a regional family fruit-farming tradition? That's exactly where our story begins.

We believe in natural quality, genuine ingredients, and craftsmanship made with care. Every bottle of Sparkling Rocco represents the taste of real apples, without artificial additives. Our close partnerships with local producers and our focus on quality and sustainability guarantee that you can taste true passion in every glass. - Josef Holzner, Founder

Discover Sparkling Rocco

Weinsepphof

The Weinsepphof was built in 1980 and takes its name from the Winesap apple variety that originally grew on the property. Today, sadly only a single Winesap tree remains on the farm. In 2019, Josef Holzner took over the estate, carrying on the family business in its third generation. Here, tradition, authenticity, and a passion for premium fruit cultivation come together.

The first idea

It all started with the hard-to-market red-fleshed apples on the farm. Josef Holzner first experimented with unfiltered apple juice, which quickly became a hit among friends and house guests. The apple's vibrant acidity soon opened up new possibilities – the juice deserved a stage beyond classic apple juice.

Inspired by the Italian aperitivo culture, the idea was born: Transform the apple juice into a unique non-alcoholic aperitif. After extensive experimentation, Sparkling Rocco was created – a product that perfectly showcases the distinctive aromas of the red-fleshed apple and delights our customers every day at the aperitivo.

Where passion meets taste

Because good things grow better together, Josef's close friend Florian Lair joined the venture in February 2023. Together, they now bring Sparkling Rocco to even more people who appreciate the finer things – always with the ambition to see the extraordinary in the ordinary and create moments of pleasure that last.

What motivates us

Sustainability
We rely on natural apples, genuine ingredients, and gentle production methods to combine quality with responsibility.
Innovation
With our red hero, we're expanding our product range and exploring the unique potential of our red-fleshed apple in new ways.
Regionality
Our goal is to constantly maintain and nurture the quality and local connection to our production and producers.