5 reasons why South Tyrol lovers are rethinking their Aperitivo right now
5 reasons why thousands of South Tyrol lovers prefer THIS aperitivo to a Spritz in 2026 🥂
There is an apple that grows on only a few slopes in the Adige Valley. A young South Tyrolean apple farmer who is reinventing it. And an aperitivo that has won an international award for the third time. Completely alcohol-free. If you love South Tyrol and aperitivo, read on.
Born at the Weinsepphof in Lana, where apple blossom colours the valley
Anyone who has driven through Lana in spring knows the sight: thousands of apple trees turning the Adige Valley into a sea of white and pink. Right here, at the foot of the Brandis Waalweg trail, lies the Weinsepphof. The farm where Josef Holzner grew up.
Sparkling Rocco did not come from just any factory. It is what happens when a young apple farmer takes over the family farm and asks himself: How do we make the apple cool again?
Baya Marisa: the red-fleshed apple hardly anyone knows
Cut open an ordinary apple: white. Cut open a Baya Marisa: deep red, almost like a berry. It is a rare variety grown on only a handful of farms in South Tyrol, with an incomparable taste.
This very apple gives Sparkling Rocco its distinctive colour and tasting notes of rhubarb, blackcurrant and a hint of pineapple. No flavourings added afterwards. Just what the fruit naturally brings.
100% directly pressed juice. Alcohol-free. Zero compromises.
Most “alcohol-free” aperitifs on the market contain up to 0.5% alcohol, as provided for under food law. Sparkling Rocco is alcohol-free. No added sugar, no flavourings, no artificial sweeteners.
The difference lies in a naturally made aperitivo and a team behind it that lives those values. And it is why people who love aperitivo, but not the morning after, have finally found their favourite drink.
Alcohol-free. 100% directly pressed juice
Try the aperitivo everyone is talking about.
Three times awarded. Most recently, gold at the Cider World Award 2026.
When a young aperitivo from South Tyrol wins gold and Category Winner at the Cider World Awards against established competitors, it is no coincidence. The award follows silver at the World Drinks Awards 2024 and bronze at the Austrian ZERO Award 2025.
Different juries, one unanimous verdict: this new aperitivo deserves a stage and awards that do justice to the effort behind it.
Aperitivo culture, reimagined. And please: don’t call it an apple spritzer.
Aperitivo is more than a drink. It is that hour between day and evening when you take a breath before life carries on. A tradition South Tyrol shares with the rest of Italy, and one that has long grown beyond Spritz and Campari.
Sparkling Rocco belongs in exactly that glass: a wine glass, just like Prosecco, Aperol Spritz, Hugo and the rest. Only without alcohol. It is South Tyrol in its most honest, elegant form.
Ready for your new favourite aperitivo?
100% directly pressed juice. Alcohol-free. Three times awarded. Straight from the Weinsepphof in Lana to your home.
Order Sparkling Rocco now
